Tuesday, May 15, 2007

Self Branding

We are making many many pairs of initial cufflinks at present, mostly in silver but a few in white gold, yellow gold and platinum.
Personalisation continues to be a really important part of peoples identity - a way of saying 'this is me'.
We are awash with mass produced items which are the same wherever we shop around the globe. Words like 'bespoke', 'handmade', 'one-off' and 'individual' are a refreshing antidote to all that is faceless and bland. And as for paying to display big companies logos for them (on our t-shirts and bags) - don't start me off!
Luckily there are plenty of individuals out there happy to put their trust in us to come up with designs that express just that - individuality.
...and for that I am genuinely grateful