Trust - its a beautiful thing

For an 'ecommerce store' (hate that phrase)we have a great deal of contact with the public on a one to one level. Our customers like to phone or email to discuss cufflink designs (and deadlines)and we like it too. It makes the whole process of distance selling more personal. The thing is that we are all told what a terrible place the world is, full of crooks and scoundrels ready to pounce on any weakness. Well this does'nt square with our experience. Virtually without exception our customers seem polite, understanding, discerning (obviously)and loyal. No really its true! ...