Monday, October 19, 2009

Postal Strike - who wins?


It looks as if a postal strike is inevitable later this week. Who is going to be the beneficiary of such an action? The postmen? I doubt it. In the short term they will lose out financially and in the long term this could mark the end of the Royal Mail. The public? er...no. They get no post (but also no junk mail so that's a plus I suppose). Royal Mail's customers? (that includes us here at English Cufflinks) definitely not. We have already seen a drop in business due to customers not having the confidence that their order will arrive on time. If the strike goes ahead this can only get worse. We are actually putting in place an alternative delivery method which should be quicker than the existing post, but more expensive. Incidentally we will be unlikely to change back to Royal Mail. We will lose sales nevertheless as people will be less likely to even embark on an online shopping trip. Personally I blame privatisation. You can't expect to have a service that works economically for everyone if all the more profitable parts have already been sold off.

Friday, October 02, 2009

Cycling Cufflinks

These silver cycling cufflinks are proving so popular that we are not finding as much time to go cycling as we would like. Too busy making the cufflinks

Trust - its a beautiful thing


For an 'ecommerce store' (hate that phrase)we have a great deal of contact with the public on a one to one level. Our customers like to phone or email to discuss cufflink designs (and deadlines)and we like it too. It makes the whole process of distance selling more personal. The thing is that we are all told what a terrible place the world is, full of crooks and scoundrels ready to pounce on any weakness. Well this does'nt square with our experience. Virtually without exception our customers seem polite, understanding, discerning (obviously)and loyal. No really its true! ...